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10. You web site does not always have to be 100% perfect before publishing!
  • Posted:
  • May 17, 2011
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This may appear to be a very strange statement so please allow me to explain my thinking.

I have seen some of my clients who when they contact me are really eager to get a web site live.  I work with them quickly to develop a draft and make initial changes, then it can take week upon weeks for them finally to give the go-ahead to make the site live.

In many cases the site after the initial changes is good enough to go-live and further changes can take place on an ongoing basis.

What it is important to remember is there is a lot of benefit in registering the domain and publishing the web site, specifically it allows the search engines to start indexing your web site.

As long as the web site has been designed to meet the objectives for your business / organisation, the indexing should be fine – so there is nothing to lose (and all to gain) by getting the site live.  Obviously check that your web designer will not charge you extra for fine tuning.

I also think that it is human instinct to defer decisions.  Unfortunately, the longer you think about something, the harder the decision becomes.

So in summary, if the web site design is good enough, get it live and then fine tune.

Regards

Simon