Tired, outdated websites can cause people to leave your site earlier than you would like and this could mean that they are using your competitors. There are numerous aspects to your website that you need to consider updating on a regular basis.
Look at the products you have on tender and make sure that new ones are advertised as soon as they are available. If you are advertising a special offer you need to ensure that you don’t leave out of date promotions on your site, this will look unprofessional and if you are no longer able to provide your customers with the offer on show this could not only cause embarrassment but the customer may not choose to use you again.
Do you provide photographs of the products you sell? If you do, look to change them every now and then. It may be the same product, but a different photograph can change and enhance the look of your website. This should also be applied to other photographs you may use, for example; location and personnel photographs.
Most website service providers will offer the ability to change the background and page designs of a website. Whilst you will require your company logo to stay the same, think about changing the background colours and themes that you use.
Do you have a page that allows your customers to leave testimonials? If you do, then make sure that new clients offer you their feedback and remove the older ones and upload the new.
Maintaining your rankings within the search engines like Google is paramount to ensuring that your website is a successful tool for your company. The keywords and phrases that are used in the production of your website are vital to ensuring your status within these rankings. Changes that you make including new products or editing will automatically generate keywords and phrases.
It is not enough to just design a website, let it go live and then leave it in the hope it is working for you. Your website is a powerful marketing tool and it is vital you update it on a regular basis to ensure you continue to get traffic visiting both old and new which in turn will ensure your company continues to profit.
One option to keep your website fresh with updated content is to use a pay monthly website maintenance service like the ones provided by Digital Ark. For a sensible, simple fixed monthly fee, you can have your website updated on a regular basis without having to worry about how much it will cost you.
If you have any questions or would like more information, please contact us on info@digitalark.co.uk.