In the Time newspaper today (Tuesday 17th April 2012), they had their 3rd of 6 Small Business Masterclasses titles “Acquiring customers digitally” (I recommend reading a copy).  It talked about how no business, even small micro businesses like local plumbers and electricians, etc cannot afford to ignore the power of the web. The main reason…

A business blog is a place where your company employees can converse with existing and potential clients in their own unique voices. A company can demonstrate their collective knowledge and experience of the company and through these comments have a conversation with customers informally and openly. When writing a blog, think about the following:-  …

Tired, outdated websites can cause people to leave your site earlier than you would like and this could mean that they are using your competitors. There are numerous aspects to your website that you need to consider updating on a regular basis.   Look at the products you have on tender and make sure that…

One of the great advantages of having a website for your business or organisation is that it provides a virtual employee working 24 hours a day, 7 days a week, 365 days a year and no need for holiday cover. The problem The disadvantage is that it is highly unlikely that a small business can afford…

In post number 28, I talked about how Google Places could help your business in respect of local search.  There are a number of other very useful resources that should also be considered to support a small businesses website and online marketing campaign. Four Square If you run a location based business such as a…

2012 is here and the start of the year is a good time to reflect on the previous year and the plans for the new year. This includes your website! As you are aware, having a professional website is very important in order to have the opportunity to reach the people searching the internet. However,…

Following on from post 24. Do you want to start an online business today?. In this post I share more ideas how you can start an online business today by choosing suitable products you would like to promote using affiliate marketing. Affiliate marketing is a profit sharing arrangement between a website owner and an online…

Many people dream of building a business so that they can give up their day job and pursue their dreams.  Unfortunately many people do not get past the dreaming stage and in 5 or 10 years they will still be talking about the dream that will happen one day! The great thing about the internet…

Do you run a small business? Do you have a website? Do you know if it delivers results? On the assumption your are running a small or home business, I suspect that you probably will be able to answer “yes” to the first 2 questions.  However, if you can not answer “yes” to the 3rd…

You might wonder what benefit could come from writing a bunch of words on a blog site which has sometimes uninteresting topics. But what started out as a virtual diary has now become a multi-million pound sensation that it is an essential part of search engine-giant Google when it comes to search engine optimization (SEO)….