Archive for the ‘Uncategorized’ Category

12. Free resources for planning, building, marketing and improving your web site

Friday, June 3rd, 2011

I am offering 4 free guides to help you with your web site.  It does not matter if you are just thinking about your web site or already have a web site up and running, there is something for everyone and, best of all, they are free.

The 4 free web site guides are in the form of electronic download covering the following topics:

  1. Planning your web site
  2. Building your web site
  3. Marketing your web site
  4. Improving your web site

To receive these 4 free guides, all you need to do is join the Digital Ark mailing list using the short form at the top right of the page.  All you need to provide is Name and valid e-mail address.

Remember, I will not pass or sell your e-mail address to anyone else, it will only be used to keep you informed of the exciting developments at Digital Ark, Web Design Colchester.  You can opt out at anytime and you will not be bombarded with spam mail.

Simon

9. It is important to choose the best domain name!

Wednesday, April 27th, 2011

A number of times, clients have come to me after they have already registered their domain name.  In many cases this is not an issue.  However, sometimes by choosing a slightly different domain name could have meant better search engine results.

Many years ago I used to own an embroidery and screen printing business.  Due to this I have always kept an eye on what is going on in the apparel decoration industry.  Therefore, about 2 years I decided to set up an online store to sell Christian garments.

To start with I set the store up as part of Digital Ark.  After a couple of months I was struggling to make it any higher than the 3rd page of Google.  This was a silly move as Digital Ark was focused on web design and web hosting.  I registered the domain www.christianshirts.co.uk, designed the site as Christian Shirts by Digital Ark and was very quickly making the first page on Google for 3 of the key searches.

Another great example was another one of my clients.  They were expanding into specialised green roofing systems.  After discussion and some key search word analysis, it was agreed to set up a new web site (as opposed to setting up the green roofing as part of the main web site).  As they wished to focus on the local market, Colchester was also added to the domain.  www.greenroofcolchester.co.uk was very quickly achieving a top search ranking for green roof Colchester or green roofing Colchester.

However, just by setting your domain name to something that contains key search words, it does not always work.  I wanted to register a domain to help promote the discounted web hosting services that I offer for Christian and charitable purposes.  Many of the domain names I wanted were taken.  Therefore, I registered www.christian-web-hosting.co.uk (I have registered domains with single hythens and had good results).  Alas even with a lot of hard work optimising and promoting the web site, it still does not appear anywhere in organic search results.  Conclusion, it is being penalised for 2 hythens.

Conclusion

There is no ‘silver bullet’ to what does and does not work.  However, it is worth taking a moment to consider what is the best domain name for your business.  Getting this right could result in more search traffic.

If you are thinking about registering a domain for your business and would like help, please do not hesitate to drop me a line on simon@digitalark.co.uk.

Regards

Simon

5. Do you own your web site?

Wednesday, March 23rd, 2011

In my last blog post (4. Do you own your domain name?) I talked about the risks of not having your domain name registered in your name.  This post is a logical extension.

The title probably should more accurately be “do you own the source and output files that create and form your web site”?

After agreeing the design brief and objectives, a web designer will normally collate content (text and pictures) and then design the website using a software package such as Dreamweaver, Frontpage, WebPlus, etc.

In some cases the web designer may even create content (especially graphics, photos, videoa, etc) for the web site.

Each software package will save the design files in it’s own format (this is known as the source file).  When the web site is published to the internet, the software package will output the web site files using a common format that can be interpreted by a web browser such as Firefox, Internet Explorer, Safari, Chrome, etc.

It is important to understand this as the files that are uploaded to the internet are not the same files that you need to make changes to your web site.  What you need is the source codes.  So this raises the first question on ownership.  “Who owns the source files, you or your web designer”?

This is not necessarily an issue, unless you fall out with your web designer or move your web site to another web designer.  Then you may find that your current web designer may not release the source files meaning that your new web designer will need to completely rebuild your web site.  This will usually result in you having to pay additional costs to cover the work.

Worse still the web designer may claim that the content, design, look and feel of the web site is their intellectual property and as such you can not recreate a similar web site.  Again they may demand a royalty payment to allow you to use the design and content.

As mentioned earlier, as well as source files there are also output files that are uploaded to your web hosting account on the internet.  While you may have access to these source files through a Control or Admin Panel meaning you could download the web site files and then upload to your new web host, the question of ownership still applies.  If the web designer claims intellectual ownership over parts or all of your web site, uploading the files to a new web host may mean you are in breach of copyright.

Hopefully this provides a high level overview why you may not own your web site, even if you have paid for it to be designed.

So what can you do to protect yourself:

  1. Make sure it is clear about who owns the content, source files and output files (including any items created for your web site by your web designer).
  2. Ask if you will have access to (or can have copies) of the output files.
  3. Confirm the fee you have paid means that you own the intellectual property and that you can reuse the design and output files without requiring further permission.
  4. Ask if you can have copies of the source files or if not the process of how these will be made available to you if you move to another web designer.

By following these steps hopefully you will avoid problems in the future.  If you have any questions please contact me as I will be happy to help.

Simon

 

1. Digital Ark, Colchester….the blog

Saturday, February 26th, 2011

The Digital Ark blog is finally here.

I am to use the blog to provide thought and insight in repsect to the local web development, web hosting and local mobile search scene in Colchester, England.

I hope the articles will benefit local business and organisations and help them to make the most out of their online presence.  I am a firm believer that online presence is to serve a purpose with clear objectives as opposed to being just a pretty design.

I look forward to sharing my thoughts during the year.

Simon