Your company name may differ from that of your competition, however, when it comes to promoting, marketing and advertising your business you cannot rely on your name alone. In respect of your website, using the right phrases and keywords is of the utmost importance, especially when you are looking to generate new clientele. The ones you choose can make a vast difference to the number of visitors that will find and use your website.
The greatest source of traffic for your website is those that are free. Usually these are people who have used search engines such as Google and typed in words or phrases relevant to what they are looking for. Research shows that many people using search engines like this will usually not investigate companies past the first three pages of results. So…you need to think not just about the obvious words that relate to your business but how to use them uniquely.
You may be using phrases that relate to what you have to offer but if they match what thousands of other companies offering the same as you are also using, the chances of your business showing near the top of the search engine results will be greatly diminished. The significance of your website being located near the top of search result lists cannot be overstated. If you are not positioned in the top percentage of listings then the amount of people using your website could be negligible.
Most SEO (Search Engine Optimization) tools will contain a keyword and phrase tool as part of the package they tender or these tools are available separately. It is worth researching these as the cost of these tools varies from company to company. Ensure that you find one that is capable of generating lots of varying ideas for keywords and phrases and that also affords you the ability to organise and report the results.
If you are still unsure of the importance of using the right keywords and phrases within your website, carry out a simple test. For example: – If you were a plumber and typed this into your search engine it will return over 69 million results! Obviously this is worldwide coverage, however if you entered it along with your location the results will probably still astonish you and show you just how many companies offer the same basic service as you therefore further illustrating the need for unique keywords and phrases.
Key phrase analysis is a fundamental part of the website design process at Digital Ark. If you would like more information please contact us by sending an e-mail to info@digitalark.co.uk.
